Job Hunter's Personal Branding Checklist
Present a Confident Personal Brand in Your CV & LinkedIn
Don’t Skip the Foundational Work!
Underlying every brand are values, an origin story and a vision for the future; this is equally true of your personal brand. If you haven’t already done so, start by clarifying your core values and the career vision you’re heading towards. Then write your career hero story, which will provide the narrative, tone of voice and detailed examples to demonstrate your skills, experience and attributes. If you skip these crucial exercises and update your assets without the framework they offer, you’ll likely end up repeatedly tweaking the wording of your CV and profiles somewhat aimlessly. Trust me, I’ve been there and failed at that. The surer you are about your purpose and direction, the more conviction you’ll have to speak boldly about who you are. Practically speaking, your hero story will give you more than enough content to create the summary, about and detailed experience sections of your CV and profiles.
Personal Branding Checklist
Once you’ve crystallised your career vision and written your hero story, you’re now in a strong position to update your CV, LinkedIn profile and other assets with confidence. Use this checklist as a handrail; it’s by no means exhaustive, but it covers the main points that come up again and again with candidates and hiring managers.
Download The Checklist
If you’d like a PDF version of the checklist, simply subscribe and message me.
If you want some tailored advice on your personal branding, whether it’s for job hunting or career development, consider joining the Operate with Purpose community.
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